Alright, so the actual mechanics the of making a post, this is less about strategy and more like I don’t use social media. How do I make a post? Well, first of all, what social media platform do you want to post on? Really? You want to pick something that fits your audience. Like if you’re a Facebook user, get it ready for Facebook. If you’re a Twitter post person, write some tweets.

If it’s it, you know, whatever it is, odds are you will need an image in that size. So you may need to look at, you know, image dimension boundaries in terms of defining your goal. What’s it for? Remember that we use this for format. You know, agitate, educate, inoculate, organize. When we talk about union, we don’t mean when you agitate, educate, inoculate, organize, you win.

No, what really happens? You’re gonna have to get people’s attention, you’re gonna have to teach them about the facts. You’re gonna have to provide them with counter arguments.

In a sense of Social Security. You’re gonna have to bring people together and then you’re, you’re going to have to do the same thing as a group. You’ve got to start looking for ways to agitate together, ways to educate together, ways to inoculate together in increasingly larger groups. And luckily, if you’re watching this, you are already, you’re literally living proof. We agitated you, we educated you, we inoculated you, you’re being organized now. You’re in the you stage just by watching this. So way to go.

You kicked butt. But also think about your post. Where does your post fit on this timeline? Are we, is this for people who are already in the core and need to learn how to do these things in on a group as. Is it some sort of event where we’re trying to like literally organize people? Are you like, did you find something on social media that piss you off and you want to make some sort of counter argument? Are you inoculating someone?

Are you educating someone? Are you at like, think about where your post is on this timeline and if it’s not in one of these places and it probably is like kind of somewhere here, think about how to put it more sharply in that area. Does that make sense? Okay, Compelling content. Write a caption, keep it short and direct. What’s your key message? If it fits the platform, you can use emojis.

You’re fine with that. Have a call to action. What is this for? Do you want them to click a link? Do you want them to leave a comment? Do you want them to share with friends. Remember that we have like in house, calls to action.

Join a meeting. Be a subscriber, become a member. Book a call, join a committee, lead a committee. Think about those as you know, where they are on this scale. And you know, as we get more and more advanced, I’ll be like, you know, based on the situation, you should like have this automated but also human experience can do this too. So you’re gaining that human experience.

Choose a visual. Pick an image or video that matches your message. Use something that looks nice. Create something that is surprising. Use color contrast. You can also show your point directly. Think about YouTube thumbnails and how whenever you see like something like Mr.

Beast, there’s a thumbnail that literally describes the title. Like literally show your point when possible. So that might be a bar graph or that might be an image, you know, whatever it is. And make sure that your visuals are properly sized for each platform. Schedule the post in buffer. You’re going to log into buffer. If you don’t have a buffer, get one.

If you need the Mosaic Atlanta buffer, you should be able to get access through, through joining the social media committee. Or if you just have a post that you want to share, you should be able to submit one as your content. Paste your caption, upload your visuals, add a link, choose a time to post. This is really up to the social media manager. Should, should have their finger on it, but you get the idea also engaging. You know, once the post is made, someone might respond, can you book make time? I know I can’t always do it, but also it does a lot monitor your performance.

We talked about the analytics package and buffer. So that’s it. This is how to make a post and it seemed pretty well designed. All right, so this video is just about live streaming and really this says streaming with advocates. But an advocate is designed. I mean, when I use that word, I really mean just anybody that you feel like has knowledge to contribute. And we do have like a yearly editorial calendar that has topics.

So if you know somebody that knows those topics and they’re definitely built for us that have something to talk about each month, by all means, get them here. We are definitely going through a generational shift in community organizing where just there’s a. A whole civil rights generation that’s leaving planet Earth and going back to wherever they were before they were born. Right. As are we all. Now is a great time to preserve the knowledge of that era. Live streaming is important, important to do that.

Remember that this does not. When I say Live streaming. While there are parts of podcasting that are more technical that, you know, we’re not going to cover right here, but like an audio discussion. The same concepts apply here when we talk about live streaming. The Streamyard platform is the one that I have used for years. This will let you stream to YouTube, Facebook, link, LinkedIn, Twitter, etc. At the same time.

That’s pretty good because we already talked about how, you know, posting has lots of really intricate requirements, you know, in terms of the image size and being able to fit on different types of video. With this, you can at least have some sort of video presence that everyone can see on every platform.

So it’s very unifying. You can also host different types of discussions, definitely. If you have, like a month in advance and you know what you’re going to do. Live panel discussions, go find five people and get them in one place. And that is an event. That’s a big event. You can also do recorded interviews.

You can talk to somebody and say, hey, let’s talk about. And then what are they interested in? If they have food farming, farming justice. Talk about, hey, can we talk about food justice? Are they into cash bail? Hey, can we talk about cash bail? Are they into immigration and immigrants rights?

Can we talk about immigrants rights? They’ll say yes. And then you record it. That’s it. And you say, hey, of course you introduce yourself and who you’re with and all that. Boom. And this builds community engagement.

We want to have, a couple of years from now, you want to be able to have like, 50 or 60 interviews with people in Atlanta, because once you’ve done, like, oh, and, and by the way, strike fast on this so that before we become really powerful and controversial, we’re well known and well liked and well trusted by a big list of power players. And we’re talking to them one on one. Don’t let me be the only one doing this. We should all be having conversations with all of these organizations under the banner of our common group. Having this stable stuff creates a sense of institution in us. And then the politicians start coming to you, the speakers start coming to you, the writers start coming to you, and it gets a little bit easier. So Streamyard, you’re going to create an account.

There are different tiers, and streamyard is honestly getting more and more expensive. So you want to use it well. Put your social platforms on Streamyard. Like, like, now the prices are starting at like 40 bucks. There’s a free tier, but o, you’re going to have a big ugly logo on it you can only stream to like one location at a time, all this kind of stuff. You don’t have hard drive space to even save your interviews.

It’s up to you. But I tell you, it’s just better to have a paid account. Setting your title and description.

Make it catchy. That’s how you draw in viewers, make it memorable. If you can put some SEO type keywords in, that’s cool too. And it also helps if you can schedule a live stream in advance because that gives time to promote. Usually what people do is they do all of the work of creating the show and then they do the this stuff last. And this is the stuff that’s most important because it decides whether a stranger clicks your. So creating a thumbnail can make it look visually appealing. Make thumbnail in advance, make the title in advance, make the description in advance.

That’s why I’ve got all of this stuff up here early. Configuring your studio settings, you’re going to have branding for the live stream. You’re going to have colors, logos, overlays, backgrounds. And using these background images means you can hide empty spaces. You can add flare. You’re just going to look, it’s going to look a lot better. You can also create banners through text.

These banners you can use to display topics or questions or key points. And it’s like being on msnbc. A little chiron comes up under your name and you can, you know, have information that comes under the person. You’ve also got room for a ticker and these tickers you can scroll and update or you can put an important message at the bottom. Let’s talk about your guests. You’re going to have to give them a invite and registration link. Give them standardized instructions about how to find it, how to click it, how to log in.

Video would be a great medium to do this. It shouldn’t be too hard. You want to make sure that they know how to plug in their microphone. You want to make sure that they have a headset. They want to make sure that the audio just works. Audio and video. And you may even have an advanced meeting the day before.

Make sure that their AV setting works okay and more people means you can do stuff like that a lot easier engaging with your audience. Streamyard is great for this. You can actually display the comments and stuff from the audience on screen. So when there’s a question, you can increase engagement. You can can say, hey, it’s so and so from Twitch, it’s so and so from Twitter. And you can just sit there and talk to them, which is just great. There’s also a private chat and the way that you use this is it’s a private chat so that you and the people that are in the show and that are queued up, they can all have a conversation and you can talk, right?

And that means, hey, we’re going to move to a new topic. Hey, last question about this. Hey, we’ve got 20 minutes left left. All of that kind of conversation, they can just look at the screen and know what’s good. And these banners you can also use to prompt interaction. So ask people to like, ask people to subscribe. You can even animate images in Canva and these can be like your title images.

So you’re going to look really good. Screen sharing will also help you share stuff for presentations. And you have lots of options when it comes to screen sharing.

And it can add. I mean, a browser window has infinite ability to show things. So you can share videos, slideshows, documents, tabs from your browser. If you have a PowerPoint presentation, you can use the present feature. You can also use video clips. This is what I talked about. You can make pre recorded clips for call outs, intros, breaks.

So if you have a specialized show, make it, make it in Canva and then download it and then put it in Streamyard. And this will take you about 15 minutes.

It’s not very hard. When you’re running the show and ready to go live, you want to make sure that everything looks right before you hit the button. There’s going to be a big button at the very top right hand corner that says go live. And you can manage layouts and, and there in your screen window you can, and this is right underneath the screen, you’re going to have just a bay of views and layouts.

So you can have. If you have two people, you can split them down the middle and someone can be talking on each side. If you have three, it’ll split into thirds. If you have four, you can make them, you know, on a square and each person gets a corner. Just all of these layouts of different people speaking. It’s just a matter of hitting a button and it works very smoothly. You can also like have four people standing next to a website or a video from YouTube and they can all stand there and watch it and they’ll be in little boxes and the YouTube video will be taking up a big chunk of the screen.

Remember that you can mute and unmute people. You have control over the noise. Make sure that everybody is hurt clearly. And you Also want to have questions, especially if you’re having a group panel written in advance. If you are talking to somebody one on one and you just have the gift for having conversations, that’s cool. But really, if you have a group of four, you’re only going to need three or four main questions. It’s like a forum and you want to give each person time to introduce themselves, ask panel questions, and also ask one or two personal questions to each person so that they don’t feel like you just brought them on because they were part of a panel and you were going to ask everybody the same questions.

Make sure everybody gets their time to pitch and promote themselves. Maybe they have a movie, maybe they have an organization, maybe they have a company, maybe they have a newsletter or a YouTube channel, maybe they just have a cash app. Whatever it is, we definitely believe in giving people time. Basically as much as they need at least a minute or two. If they’re talking for more than two minutes, maybe you can move them along, but just generously give them time to share whatever they need to share. And in fact, for a lot of guests, we should have this stuff given to them beforehand, before they even show up. And of course you want to end this, the broadcast smoothly.

It’s not the end of the world, honestly, if you don’t. But thank them, tell them what to do and say, hey, we’ll see you next time.

Please become a member. Please join our community. Please talk to us one on one, engage with us on social media. You know, all that stuff you want to have. And also, yeah, remember that you can repurpose this. Once something is made, it’s yours, it’s there forever. By yours, I really mean the organization.

But also this is organizer training. So you can by all means make your own Streamyard account, meet your own people, talk to them on Zoom, download and repurpose this content, make some highlights of any conversation that you make. And this is a little bit of a complicated process that can be gone into in more depth at a later time. This is all about live streaming. Start streaming with people that you know, get them included, involved and interested. I hope that all made sense. Get out there, find some people, offer to talk to them, say you’ll make a recording and see what happens.