Mobilizing
We talked earlier about trigger events. I want to go from trigger events to this broader idea of mobilizing. You know, when a trigger event happens, something happens in the news that I can’t predict in a recorded conversation, right? And there’s. There’s just a lot of energy. Mobilizing people and taking advantage of that is a big and important step. When you are making noise and demanding attention, that is powerful.
But however, as powerful as that kind of one off mobilizing can be, it is only the beginning. If we want that to last, we need to move from mobilizing to organizing. And the book no Shortcuts, Organizing for Power in the New Gilded Age discusses this in depth. When we talk about mobilizing, we’re talking about energy. We’re marching at City hall, chanting in the streets, rallying around a cause. You’re handing out a petition. This is … Read more