Hey, y’, all, let’s start talking about creating an RSVP page. We’re going to clone a page in the awesome Thrive Architect. Thrive makes creating these RSVP pages very simple to do, and the pages that it creates are very engaging. It also integrates that RSVP form with all of the fancy tools, which is really useful for building relationships. Here we go. And you can see this is a RSVP page. It’s got a few core elements here, right?

We’ve got a nice image, we have a Google map, we have the date, we have a time, we have the location. We mentioned that this is a hybrid format, so we are covering just a whole lot of ground. There are some design elements here that make the page stand out. First impressions are definitely everything. You know, if you have good color coordinating and it’s an inviting design that definitely attracts attention. And, you know, with these cards that you’re looking at, these are in canva. But first, let’s look at creating the map.

And you can see it’s just as simple as typing in a location into Google Maps. So that’s so easy that there’s very little to say. And you can adjust the zoom level and stuff like that. But let’s just kind of move on here, right? First of all, this location, we can just change it. And you see that it’s not too hard. You can add an agenda, you know, below all of this, and it’s going to be like a button that will hit and we’ll link to, and it’ll be just great.

When we talk about bringing in people to the general meetings, we often talk about having a topic. So I would rather you advertise a topic and then, like, what’s in it? Oh, we kind of only technically covered the topic. I’d rather you go off topic than for you to not have an agenda. So definitely, like, when you guys are writing this page, you might say, well, it’s a month away. Is everything developed here? Don’t worry about that.

Just get the page up, get it running, have some kind of agenda to talk about. And so, you know, that’s important for just building people’s confidence. Of course, if you don’t have an agenda and you really don’t know what you’re going to talk about, it’s fine to leave certain things blank, but you definitely want to follow up. You can track RSVPs just inside this form that we’re going to show you. You’ll be able to, like, add a tag with people, and it’ll just Totally resonate. This kind of lets you segment attendees. It also lets you make personalized follow ups.

So yeah, this isn’t, you know, with the graphic we can add graphics and you can add your own image. And you can see right here that we can change wording using canva, we can change text using canva, we can change color using canva, we can add backdrops for things using canva and even just adding something like, oh, an image background. And we talked earlier about, you know, on social media we want contrast in text. All right, you’re looking at me. Build that contrast that we’re talking about. You see that there’s a dark border and a light wording and you see that the dark border is contrasted with a very light background. So this is very clear and readable and that’s kind of what we want our images to look like.

Obviously you want to save. Often saving is at that bottom left hand corner of the button. Easy peasy. You also want to title this stuff and you can see right here I am showing you in real time exactly how to rename this stuff. And this will be in the subcategory of gm. Like you’ll have the general meeting and then you’ll have, you know, you name it. You’re going to also want thank you page and I’m actually going to just go ahead and build a new version of this page here for you.

Using Thrive, we can make a pre made page which just bounces a little bit of the work off of our time and stuff like that. We’re going to build a very simple thank you page. And you can see here there are multiple themes here if you’re using Thrive, but yeah, whatever. And you’ll see me scrape around, go back and forth. I really wanted to make a page from scratch that fit the layout of everything else that we’re looking at. So I was a little annoyed at first, but I used the blocks feature, you see that I tried templates first. But you can see here under blocks that there are a lot of the building blocks physically of what makes a page are right there.

So you don’t have to be a design genius. You don’t have to have all of this stuff in a really intricate detail, awesome way. That just is not what you need. You just need it to be good and legible. So you see me get in here and I shop around a little bit for one of these things to use.

I like this block. I’m gonna get rid of this and that’s just gonna be our next little page. And we’re gonna have like some very simple basic calls to action using this layout. Now for a confirmation page like this, it’s gonna be really important that we use Evergreen links because layout like we just don’t want to redo this. We don’t want to redo this ever again. So it’s really about making sure that we have a few central links that are always relevant. And that’s part of why we have the whole organizations built around those central calls to action.

Because there’s like five or six things that we want you to do and they’re on good and well designed pages. Yeah. So make sure that they open the email, make sure that they are able to become a member. Make sure that you have some, you know, thing like I don’t know, discord or a signal. Because we have these core calls to action and they’re very well designed and they’re all over the organization. It means that your job is so much easier. You just, it’s just way easy.

We also want to segment attendees and if you look at that form, you’ll be able to discuss where that goes and what it’s tagged with. And you can group attendees therefore by whether they registered for the last meeting, whether they’re coming to the next one, what they, their level of interest is. You can also look at ways to use these tags really effectively because these tags help you create targeted follow ups for different segments of people. Obviously you can’t always meet every single person in a personalized way all the time. But like personalized can mean different things in different contexts. Like for this, it’s personalized. If the, if the meeting, if the, if the, if the RSVP reply is about that meeting. Tada. And if it’s even about a general meeting that they applied to, it’s personalized. Tada. It might not be the most strict one to one personalization that we would use when like asking a store owner to host a flyer, but it’s still personalized.

And you know, overall over time we want to branch messaging based on behavior. You know, if somebody opened the last email, if they clicked the Link, if they RSVP’d and didn’t come, can we invite them to come next time and keep them engaged? We have infinite, infinite, infinite options for taking data and using it really effectively. It’s just a matter of we’ve gotta like make, we got to make the emails. When you’re writing copy for these RSVP pages and thank you pages, there’s a little bit of copywriting here. Which is you focus on what are the benefits to the attendee, why are they coming? Value. Even if you’re talking about something for free, even if it’s for free and for a good cause, there’s they need to get something out of it no matter what.

And that needs to be like a core thing that you think about for all of these meetings. Are they gaining knowledge? Are they gaining community? Are they gaining connections? Are they having fun? Whatever it is, highlight it. Use urgency.

You don’t have to use false urgency. If spots aren’t limited, don’t say that spots are limited, but you can say now’s the right time, now’s the best time. There’s an urgent issue and you have to get down here in order to work on this with us and make sure that this event is something that touches their lives and solves something that they care about. And in your follow ups, you’re just making people feel welcome. You’re sending reminders, you’re sending follow ups. And each follow up message that you send has a very clear purpose. And you can see here that in the form elements we can make name, email, phone, and we can make sure that thank you page goes right after they fill out that form.

And you can use any kind of thank you page for any kind of result, for any kind of form. Isn’t this what we’re after?

Isn’t this what we want? Sure it is.